Our Toys

About Us

Proto.Toys started as a group of guys who, much like Peter Pan himself, have never quite been able to grown up. Being young means sharing in a world of wonder, magic and imagination. We believe that a child’s imagination is the world’s most valuable asset and should never be stifled or trifled with. We will do everything within our ability to protect the world’s wonder and defend the imagination. We will never tell you to grow up, get a job, or go inside. Nothing is more important to us than play with family and with friends, and we therefore strive to create innovative toys than spark nostalgia, creativity, and spontaneous laughter. Anything we can do to empower kids, urge them to create and imagine, and help them develop self confidence – these are the things that make us happy. Our products are made by big kids, for kids.

We are the defenders of Imagination.